Sahara hava continues, Sahara Group bags Team India sponsorship rights upto 2013
Sahara retain the sponsorship rights of the Indian Cricket team...
Sahara Group outbid Bharti Airtel to retain the sponsorship rights of the Indian cricket team till the end of 2013. Subrato Roy-headed industrial conglomerate will pay Rs 3.34 crore per international match to have their logo displayed on the Team India jersey. Sahara India Financial Corporation has been awarded the Indian team (Seniors) Title Sponsorship Rights, for the period 1 July 2010 to 31 December 2013.
The BCCI will be paid Rs 3.34 crore per Test/ODI/T20 International during this period. Sahara Group's original contract with the BCCI expired last year. The company spent Rs 400 crore over a four-year period for team sponsorship. They came to the BCCI's rescue when no bids were received for the team sponsorship six months ago and continued their support for the period. Their renewed contract was to expire next month. Under the existing contract, Sahara was paying Rs 1.9 crore per Test, Rs 2.08 crore per ODI and and Rs 1.56 crore per Twenty20 International.
The BCCI will be paid Rs 3.34 crore per Test/ODI/T20 International during this period. Sahara Group's original contract with the BCCI expired last year. The company spent Rs 400 crore over a four-year period for team sponsorship. They came to the BCCI's rescue when no bids were received for the team sponsorship six months ago and continued their support for the period. Their renewed contract was to expire next month. Under the existing contract, Sahara was paying Rs 1.9 crore per Test, Rs 2.08 crore per ODI and and Rs 1.56 crore per Twenty20 International.
